The current system of online internet sales is failing. Fraud is occurring both by the internet sales companies and the delivery and credit card companies that service them. Additionally, many poor people and middle class people use cash and checks for purchases and do not use credit cards. The strategy used by J.C. Penny Catalog and Sears Catalog was for the customer to simply place the order by telephone and then the purchased item was delivered to the J.C. Penny or Sears Catalog desk, locally, where the customer could pay with check, cash, or credit card. Additionally, if there was a problem with the purchased item it could be returned locally at the Catalog Desk. Amazon should switch to being "The Local Amazon Internet Store," operating in small towns and bigger towns and cities everywhere. The customer order is placed on the internet, but no payment is made. Instead the customer pays when the purchased item is picked up at the Local Amazon Internet Store. Shipping to the Local Amazon Internet Store is free. You can return any item, for any reason, within 6 months. The merchandise will carry a special code so that a receipt is not necessary. Also, the Local Amazon Internet store would not only carry the products of various online small business specialty stores, but would also carry the products of Target online, Kmart online, Home Depot online, Lowe's online, Kohl's online, Walmart online, Best Buy online, Circuit City online, Groceries online, Dick' Sporting Goods online, J.C. Penny online, Gander Mountain online, Sears online, etc. This would increase sales for all the online merchants and would provide the ability of the online customers to pay cash locally and returne locally which would save money for the customer and greatly reduce the possiblity of consumer fraud. If Amazon does not start a nationwide chain of local internet stores, then Walmart or another local start up small business should do it.
(C)Perpetual Copyright (2011) by Anthony Fejfar and Neothomism, P.C. (PA)
No comments:
Post a Comment